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CBRE /
Sustainability? Yes.
Our global creative campaign puts CBRE at the forefront of sustainable thinking and delivery. Bringing together a story of big picture goals and their tiniest variable details, that together, can create real, measurable outcomes that help the business world decarbonise.
THERE ARE THOUSANDS OF CONSULTANTS WHO COULD TELL ANY BIG COMPANY THAT THEY NEED A ‘SUSTAINABILITY STRATEGY’.
BUT THEN WHAT?
CBRE WORKS WITH CLIENTS TO DEVELOP STRATEGIES THAT ARE INFORMED BY REAL WORLD EXPERIENCE, WITH THE CAPABILITIES TO EXECUTE TO THOSE STRATEGIES, QUICKLY.
THAT’S THE KEY DIFFERENTIATOR AT PLAY HERE:
ACTIONS VERSUS WORDS.
A BIG DRIVER FOR THE CAMPAIGN’S DESIGN DIRECTION WAS A DESIRE TO MOVE AWAY FROM THE VISUAL TROPES OF THE ‘SUSTAINABILITY’ REALM. STYLISED INFOGRAPHICS SUPPORT THE STORY IN A BEAUTIFUL WAY, TAKING THE GRAPHS AND CHARTS OF EVERYDAY BUSINESS AND ENERGISING THEM.
THE SAME INFOGRAPHIC VISUAL LANGUAGE WAS TRANSLATED INTO 15 SECOND FORMATS AS A SERIES OF VERY PRAGMATIC, PRACTICAL EXAMPLES OF HOW CBRE CAN DELIVER REAL CHANGE.
TO DEVELOP THESE, WE WORKED WITH DIFFERENT PRODUCT GROUPS ACROSS THE COMPANY TO EXTRACT AND DISTILL INDIVIDUAL EXAMPLES, MAPPED ACROSS 3 PILLARS:
STRATEGY, RESOURCES AND DECARBONIZATION.
THE CAMPAIGN ROLLED OUT AROUND THE GLOBE IN MULTIPLE LANGUAGES, IN VARYING FORMATS. FROM CLIMATE WEEK 2024 IN NYC, TO EXPO REAL IN MUNICH.
FROM TRASH REDUCTION STRATEGIES, REGULATIONS, AND UPCYCLING, TO INSTALLING ELECTRIC VEHICLE CHARGING STATIONS.
IS THIS THE START OF BIG TRANSFORMATION FOR BUSINESS SUSTAINABILITY?
YES.
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