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NIQ / The quest for next
In this hyper-connected, hyper-competitive market, any company’s next move is critical. The next niche product could be the next big thing. The next emerging channel might up-end existing strategies. And the next consumer is out there, waiting.
What’s your next idea?
Semi-famous developed and produced the Quest for Next global campaign to help establish NIQ as the leader in consumer data - who is buying what, and why? This market intelligence enables businesses and brands to innovate and stay in front - to create the next big thing, before it’s a thing.
THE VISUAL APPROACH OF THE CAMPAIGN PORTRAYS DATA PARTICLES FORMING THE NEXT BIG THING – FROM TECHNOLOGY TO COSMETICS, FROM SODA FLAVOURS TO FRUIT TRENDS. SEE THE NEXT, BE THE NEXT.
NIQ COMBINES THE RICHEST DATA ON WHAT SELLS WITH WHY IT SELLS, HELPING INDUSTRY LEADERS GET THEIR ENTIRE COMPANY ON THE QUEST FOR NEXT.
THE QUEST FOR NEXT LAYS DOWN THE CHALLENGE TO BRANDS WHO KNOW THEY ARE IN A HYPER-COMPETITIVE MARKET – INNOVATE, OR DIE.
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