GfK “If you know”

We’ve been helping consumer data and intelligence giant GfK rethink the way they tell their story.

 

“If you know” is a brand platform idea we developed, based on a simple, insightful premise; that if you know X, then you can do Y.

We wrote, designed and produced the brand film below and we are evolving ​“If you know” into a broader, multi-level content-driven campaign, going to market in multiple regions across the world.


gfk.com/ifyouknow

GIVEN THE COMPLEXITY OF THE BUSINESS NARRATIVE RIGHT NOW, IT WAS CRITICAL THAT WE CUT THROUGH WITH A VERY APPROACHABLE AND PRACTICAL IDEA FOR THE AUDIENCE. “IF YOU KNOW” IS A FUNCTIONAL IDEA THAT DELIVERS CLEAR AND CONTEXTUAL GFK PRODUCT AND CAPABILITIES STORIES, AS WELL AS OWNABLE BRAND EQUITY.

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THE ECONOMIC CLIMATE IS CHAOTIC, AND EVEN BIG BUSINESSES NEED REAL HELP. GFK DELIVERS THAT IN SPADES – THAT’S THE STORY WE SET OUT TO TELL, AND THE STORY THE CAMPAIGN CONTENT WILL CONTINUE TO BE BUILT AROUND.