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SEMI-FAMOUS

GfK “If you know”

We’ve been helping consumer data and intelligence giant GfK rethink the way they tell their story.

“If you know” is a brand platform idea we developed, based on a simple, insightful premise; that if you know X, then you can do Y.

We wrote, designed and produced the brand film below and we are evolving “If you know” into a broader, multi-level content-driven campaign, going to market in multiple regions across the world.

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GIVEN THE COMPLEXITY OF THE BUSINESS NARRATIVE RIGHT NOW, IT WAS CRITICAL THAT WE CUT THROUGH WITH A VERY APPROACHABLE AND PRACTICAL IDEA FOR THE AUDIENCE. “IF YOU KNOW” IS A FUNCTIONAL IDEA THAT DELIVERS CLEAR AND CONTEXTUAL GFK PRODUCT AND CAPABILITIES STORIES, AS WELL AS OWNABLE BRAND EQUITY.

THE ECONOMIC CLIMATE IS CHAOTIC, AND EVEN BIG BUSINESSES NEED REAL HELP. GFK DELIVERS THAT IN SPADES – THAT’S THE STORY WE SET OUT TO TELL, AND THE STORY THE CAMPAIGN CONTENT WILL CONTINUE TO BE BUILT AROUND.