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Hudson Yards
Infographics series for big screens

Hudson Yards’ developer, Related, briefed us to develop and deliver content for the lobby screens in their new headquarters in New York.

The high-resolution twin screens are 24 feet wide and dominate the entrance space.

We developed a series of infographics that tell visitors about the innovative sustainability work that Related has within the development.

Another piece shows the height of New York’s newest landmark, Edge, as it compares to other viewing platforms around the globe.

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INFOGRAPHICS WORK VERY WELL AS AMBIENT CONTENT, ESPECIALLY ON SCREENS SO LARGE. HIGH RESOLUTION MEANS WE CAN DESIGN WITH EXTREME DETAIL – AND (BONUS) NO SOUND IS REQUIRED TO TRACK THE STORY.

WITH THIS SERIES, WE WANTED TO STEP AWAY FROM THE TYPICAL GRAPHS AND CHARTS AND 'BUSINESS-Y' WAYS THAT NUMBERS ARE REPRESENTED.
WITH BUILDINGS, SCALE IS SO IMPORTANT, SO LET'S USE THAT AS THE CORE OF THE APPROACH.