gfknewron
what happens next

gfknewron is the tech revolution that will change the game for the brand intelligence and consumer data industry, with AI-powered predictive capabilities.

The brand is new to the market, and we wrote this to help define the product in the context of the turbulent market conditions – the perfect scenario that has already upended decades of institutional knowledge for businesses.

We delivered this project end-to-end, working directly with the global clients at GfK – from strategy and script development, to brand direction and full production.

THE SHEER POWER OF GFKNEWRON’S AI CAPABILITY WAS AN INSPIRATION TO US. THE MATHEMATICAL SIDE OF IT DROVE OUR CREATIVE APPROACH. AND, WE DISCOVERED SIERPINSKI’S PYRAMID ALONG THE WAY – GOOGLE THAT THING.