gfknewron is the tech revolution that will change the game for the brand intelligence and consumer data industry, with AI-powered predictive capabilities.

The brand is new to the market, and we wrote this to help define the product in the context of the turbulent market conditions – the perfect scenario that has already upended decades of institutional knowledge for businesses.

We delivered this project end-to-end, working directly with the global clients at GfK – from strategy and script development, to brand direction and full production.