GfK brand design :

Long range possibility.

Infinite flexibility.

Our new  brand identity work for consumer data giant, GfK, injects some much needed energy into the business content landscape.

 

The design system is driven by dynamic moving geometry that gives the 85 year old company a contemporary tech edge that supports the brand repositioning.

 

A controlled injection of colour keeps the brand fresh, playing against the typical corporate tropes of the category.

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A HIGH-ENERGY
BRAND DESIGN SYSTEM:

WHERE FLEXIBILITY
MEETS CONTROL

WHERE CREATIVITY 
MEETS CONSISTENCY

WHERE SIMPLICITY 
MEETS AUTOMATION

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GfK MONITORS AND MEASURES THE DETAILS OF THE EVER-CHANGING CONSUMER ECONOMY AROUND US.

THE AMOUNT OF DATA AND INFORMATION PUBLISHED ON A DAILY BASIS CALLED FOR A BIG PICTURE, DYNAMIC SYSTEMS APPROACH THAT DELIVERED EFFECTIVELY ACROSS ALL PLATFORMS FOR ALL DESIGNERS, AND CRITICALLY,  FOR NON-DESIGNERS TOO.

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GfK'S OWN BRAND PHOTOGRAPHY AND FOOTAGE WORKS IN SYNC WITH THE COLOUR SYSTEM, BRINGING UNITY TO COMPANY COMMUNICATIONS.

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THE BRAND SYSTEM GIVES THE GfK TEAM THE FLEXIBILITY AND TOOLS TO TURN THE VOLUME UP, OR DOWN, DEPENDING ON THEIR NEEDS.

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WE DESIGNED AND DELIVERED DYNAMIC PLUG & PLAY TEMPLATES FOR VIDEO PRODUCTION, SO ALL AGENCY PARTNERS ACROSS THE GLOBE CAN CREATE ON-BRAND CONTENT, FAST.

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ONE INTELLIGENT SYSTEM, DESIGNED WITH DIFFERENT USERS AND AUDIENCES IN MIND – LONG RANGE POSSIBILITY WITH INFINITE FLEXIBILITY.