CIE /
Complexity, via simplicity.

Simple design and intricate data visualisation help convey the dynamics at play in this short video we created for GfK’s Consumer Insights Engine – tracking brands and consumers globally.

REFERENCING GIANT AMOUNTS OF DATA AND STATS CAN DROWN VIEWERS. WE SET OUT TO CONVEY THE COMPLEXITY OF THIS PRODUCT IN A DYNAMIC AND BEAUTIFUL WAY – SHOWING HOW THE DATA IS ORGANISED AND MADE PRACTICAL – NOT JUST MASSIVE NUMBERS.