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CBRE /
Sustainability campaign.
Our creative work for the commercial real estate leader puts it at the forefront of sustainable thinking – bringing a story of big picture goals to their tiniest variable details, to create real, measurable and transparent outcomes. Sustainability? Yes.
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THE MESSAGING AROUND SUSTAINABLE POSSIBILITY IN THIS CAMPAIGN IS MADE TANGIBLE, WITH ALL THE IDIOSYNCRATIC SYNONYMS OF ‘YES’ WE COULD THINK OF.
ULTIMATELY, WE WANTED TO PUSH THE IDEA OF SUSTAINABLE THINKING OUT OF OPACITY
AND INTO SOMETHING TANGIBLE;
SIMPLE ANSWERS TO COMPLEX QUESTIONS,
ALL LEADING TO THE YES ATTITUDE.
Text about using main brand colours and a specific selection for datavis / typography aligning to 3 main pillars:
Text about how that same visual language and colour treatment was translated into 15s formats touching on the 3 pillars.
Datavis that serves to tell a story as well as revealing data.
Text about 15s as more granular versions of the manifesto.
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