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CBRE / Brand TV & Social

Delivering CBRE's point of view as they lead a complex industry through change in a volatile climate means approaching things differently. 


Two stories, each taking us on an unexpected ride through the flux (and fluidity) at the frontline of commercial real estate.


Semi-famous wrote, directed and produced these videos as part of CBRE’s global brand campaign.

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Developed for both broadcast and social platforms, delivered as 15s and 30s in horizontal, square and vertical formats.

OUR CREATIVE APPROACH STARTED WITH THE CHALLENGE FROM OUR CLIENTS TO ‘BE LESS REAL ESTATE’. WE TOOK INSPIRATION FROM THE STATE OF FLUX THAT IS DAY-TO-DAY BUSINESS – UPENDING THE ASSUMPTIONS, THE HABITS AND THE CLICHÉS – AND EMBRACING THE NEW REALITY; THAT NO DAY IS THE SAME AS THE LAST, AND OLD RULES NO LONGER APPLY.

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CBRE’S MULTI-DIMENSIONAL APPROACH TO BUSINESS HELPS CLIENTS NOT JUST GET EXACTLY WHAT THEY NEED IN ORDER TO RUN THEIR BUSINESS, BUT UNLOCK THE TRUE POTENTIAL OF REAL ESTATE TO DRIVE THEIR BUSINESS – CRITICAL IN A CHALLENGING COMMERCIAL MARKET.

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FURTHER CLARIFICATION THAT THE WORLD OF COMMERCIAL REAL ESTATE IS CHANGING RADICALLY IS NOT REQUIRED. BLACK AND WHITE ANSWERS AND PREVIOUS APPROACHES ARE NOT FIT FOR PURPOSE. UNORTHODOX THINKING, TRUE PARTNERSHIP AND DIGGING DEEPER INTO AN INTERCONNECTED WORLD HELPS IDENTIFY AND REALIZE OPPORTUNITY.

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