CBRE London HQ
Digital screen design & content

We designed the big digital screen content for CBRE's new headquarters in Central London. 

The high-resolution digital 'archway' is over 8 metres wide, and carries a giant variety of text, image, infographics, brand and live data content.

A versatile visual system allows for maximum variety and mix-ability across different content types within playlists.

We designed simple, yet sophisticated motion language that unifies content and creates a gentle ambient feeling that co-exists with the contemporary interior –engaging passersby and dwelling visitors from multiple angles. 

HH_Assembly_v6-high.gif
HH_Brand_interstial_6secs.gif
HH_Brand_interstial_6secs.gif

#1 & 2 / ABOVE: both Vimeo set to auto play and loop

#3 / above: mp4 uploaded to video player set to auto play and loop

#4 / above: mp4 uploaded to video player set to auto play and loop

#5 / above: wix video box with uploaded mp4

WITH DIGITAL SCREENS 80 METRES WIDE, THE SCALE ITSELF WAS AN IMPORTANT INFLUENCE ON OUR DESIGN APPROACH – WE NEEDED TO CREATE SOMETHING CALMING FOR THE AUDIENCE.