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CBRE / Brand campaign
“Realize anything”
Our creative work for the commercial real estate leader counters industry narratives driven by the challenging marketplace – bringing a strong point of view about data, people and radical thinking, all to realise opportunity.
THE CAMPAIGN WAS DEVELOPED FOR 3 KEY AUDIENCES: OCCUPIERS, INVESTORS AND C-SUITE DECISION-MAKERS. FROM THE NEW YORK TIMES, CNBC AND BLOOMBERG TO VARIED INDUSTRY, TRADE AND SOCIAL MEDIA – THE WORK RUNS OVER 500 MEDIA ASSETS ACROSS MULTIPLE REGIONS.
AS PART OF THE DESIGN APPROACH, WE CREATED A SERIES OF INTRICATE, MOVING DATA-VIZ FORMS THAT WORKED BOTH BIG AND SMALL ACROSS DIFFERENT MEDIA.
THE NEW THERE IS A STRATEGIC FOUNDATION OF DATA DRIVING TODAY’S REAL ESTATE. THIS IS THREADED THROUGH THE CAMPAIGN, WHICH IS ALSO ENGINEERED TO COVER 5 KEY AREAS OF FOCUS:
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TALENT
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THE NEW WORKPLACE
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PORTFOLIO OPTIMISATION
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ENERGY & SUSTAINABILITY
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INTEGRATED SOLUTIONS
THE CAMPAIGN IS BASED ON A SIMPLE PLATFORM
– REALIZE ANYTHING –
SPEAKING TO BOTH SHEER AMBITION AND THE DAY-TO-DAY PRACTICAL REQUIREMENTS OF BUSINESSES AND INVESTORS OPERATING IN A HYPER-COMPLEX MARKET.
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