Bloomberg Tax /
Leave 1985 behind.
Most of today's industrial-scale corporate accountants still use spreadsheets invented in 1985 that remain largely unchanged, dumb documents.
It's time to say goodbye to manual, and say hello to automation.
The story is simple;
We can't do much about the decor, but we can help you step into the realm of the future with a suite of super-powered, super-future, data-driven software that let's accountants move the complex mountains they need to move.
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We wanted to recreate the dull tones of the 80s' interiors, and throw them out of the park with the sleek new world of BTAX workflows.
Out with the old and in with the new.
Even the camera movements agree.
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We even reimagined the techy inner workings of the new software using the humble spreadsheet as inspo.
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Text about creative copy to add a fresh spin on a complex conversation, that also help bring the seamless btax new world visuals to life.
Counter to that is a set of hyper-intricate 3d data-viz
that take us into the future.
We delivered a multitude of assets for the relaunch campaign and flagship event as well as multiple formats for use both internally and externally.
The campaign was delivered as 40+ video assets, key social, and a solar system of materials for internal and external launches, and a large paid media campaign. The work has been measurably successful,
and industry buzz is real.
