Bloomberg Industry Group
US Brand Campaign

We recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group.

 

“The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.

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This framework allowed us develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries.

 

With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story.​

 

We produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.

THREE BLOOMBERG BUSINESS UNITS, GOING TO MARKET UNDER ONE BRAND IDEA – 'THE DIFFERENCE IS' – A SIMPLE, PREMISE THAT DELIVERS A POWERFUL PRODUCT STORY AND TAKES AIM AT THE COMPETITION.

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WITH PRODUCTS THAT OFFER EVERYTHING FROM REAL-TIME TRACKING OF STATE-BY-STATE MARIJUANA LEGISLATION, OR ACCESS TO TENDERS TO BUILD SUBMARINES FOR THE PENTAGON, WE HAD TO GET WAY INTO THE WEEDS, YET STILL CRAFT A SIMPLE STORY.