top of page

Bloomberg Industry Group
US Brand Campaign

We recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group.

 

“The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition.

027A1_BBG_INDG_moving phones_04-high.gif

This framework allowed us develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries.

 

With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story.​

 

We produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.

THREE BLOOMBERG BUSINESS UNITS, GOING TO MARKET UNDER ONE BRAND IDEA – 'THE DIFFERENCE IS' – A SIMPLE, PREMISE THAT DELIVERS A POWERFUL PRODUCT STORY AND TAKES AIM AT THE COMPETITION.

SFS_Folio_BBG_INDG_1920x1080_.jpg
SFS_Folio_BBG_INDG_1920x1080_6.jpg
027A1_BBG_INDG_Missed_opp-high.gif
SFS_Folio_BBG_INDG_1920x1080_3.jpg
SFS_Folio_BBG_INDG_1920x1080_4.jpg
SFS_Folio_BBG_INDG_1920x1080_5.jpg
027A1_BBG_INDG_political gossip_high.gif

WITH PRODUCTS THAT OFFER EVERYTHING FROM REAL-TIME TRACKING OF STATE-BY-STATE MARIJUANA LEGISLATION, OR ACCESS TO TENDERS TO BUILD SUBMARINES FOR THE PENTAGON, WE HAD TO GET WAY INTO THE WEEDS, YET STILL CRAFT A SIMPLE STORY.

bottom of page