Bloomberg Industry Group
US Brand Campaign

We wrote and produced an integrated brand campaign spanning three businesses for Bloomberg Industry Group.

Bloomberg Government, Bloomberg Tax and Bloomberg Law all have complex stories to tell, to very specialised industries.

 

With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, or access to tenders to build submarines for the Pentagon, we had to get way into the weeds, yet still craft a simple story.

We produced over 60 video assets, and hundreds of print and digital assets – all driven by one narrative.

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THREE BLOOMBERG BUSINESS UNITS, GOING TO MARKET UNDER ONE BRAND IDEA – 'THE DIFFERENCE IS' – A SIMPLE, PREMISE THAT DELIVERS A POWERFUL PRODUCT STORY AND TAKES AIM AT THE COMPETITION.

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WITH PRODUCTS THAT OFFER EVERYTHING FROM REAL-TIME TRACKING OF STATE-BY-STATE MARIJUANA LEGISLATION, OR ACCESS TO TENDERS TO BUILD SUBMARINES FOR THE PENTAGON, WE HAD TO GET WAY INTO THE WEEDS, YET STILL CRAFT A SIMPLE STORY.