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Bloomberg /
A new brand system for a hyper-complex brand.
Bloomberg is a complex company, with a non-linear brand architecture that flexes across close to 80+ product groups, multiple sub-brands, and temporary brands – going to market to multiple niche audiences. Encompassing everything from the Bloomberg Terminal to recruitment.
The design solution is a smart and flexible system of design principles and design elements that works in all formats across the full spectrum of the company. It is used as a guidebook rather than a rule book, allowing for maximum creative flexibility, and evolution, in real time.
A HIGH-ENERGY
BRAND DESIGN SYSTEM:
WHERE FLEXIBILITY
MEETS CONTROL
WHERE CREATIVITY
MEETS CONSISTENCY
WHERE SIMPLICITY
MEETS AUTOMATION
GfK MONITORS AND MEASURES THE DETAILS OF THE EVER-CHANGING CONSUMER ECONOMY AROUND US.
THE AMOUNT OF DATA AND INFORMATION PUBLISHED ON A DAILY BASIS CALLED FOR A BIG PICTURE, DYNAMIC SYSTEMS APPROACH THAT DELIVERED EFFECTIVELY ACROSS ALL PLATFORMS FOR ALL DESIGNERS, AND CRITICALLY, FOR NON-DESIGNERS TOO.
GfK'S OWN BRAND PHOTOGRAPHY AND FOOTAGE WORKS IN SYNC WITH THE COLOUR SYSTEM, BRINGING UNITY TO COMPANY COMMUNICATIONS.
THE BRAND SYSTEM GIVES THE GfK TEAM THE FLEXIBILITY AND TOOLS TO TURN THE VOLUME UP, OR DOWN, DEPENDING ON THEIR NEEDS.
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