Bloomberg / 

A new brand system for a hyper-complex brand.

Bloomberg is a complex company, with a non-linear brand architecture that flexes across close to 80+ product groups, multiple sub-brands, and temporary brands – going to market to multiple niche audiences. Encompassing everything from the Bloomberg Terminal to recruitment.

 

The design solution is a smart and flexible system of design principles and design elements that works in all formats across the full spectrum of the company. It is used as a guidebook rather than a rule book, allowing for maximum creative flexibility, and evolution, in real time.

TheDynamicSpace160525v1LRc_Page_06.jpg
TheDynamicSpace160525v1LRc_Page_24.jpg

A HIGH-ENERGY
BRAND DESIGN SYSTEM:

WHERE FLEXIBILITY
MEETS CONTROL

WHERE CREATIVITY 
MEETS CONSISTENCY

WHERE SIMPLICITY 
MEETS AUTOMATION

TheDynamicSpace160525v1LRc_Page_40.jpg

GfK MONITORS AND MEASURES THE DETAILS OF THE EVER-CHANGING CONSUMER ECONOMY AROUND US.

THE AMOUNT OF DATA AND INFORMATION PUBLISHED ON A DAILY BASIS CALLED FOR A BIG PICTURE, DYNAMIC SYSTEMS APPROACH THAT DELIVERED EFFECTIVELY ACROSS ALL PLATFORMS FOR ALL DESIGNERS, AND CRITICALLY,  FOR NON-DESIGNERS TOO.

TheDynamicSpace160525v1LRc_Page_15.jpg
TheDynamicSpace160525v1LRc_Page_16.jpg

GfK'S OWN BRAND PHOTOGRAPHY AND FOOTAGE WORKS IN SYNC WITH THE COLOUR SYSTEM, BRINGING UNITY TO COMPANY COMMUNICATIONS.

K_scroll_photo_12fps_998px.gif

THE BRAND SYSTEM GIVES THE GfK TEAM THE FLEXIBILITY AND TOOLS TO TURN THE VOLUME UP, OR DOWN, DEPENDING ON THEIR NEEDS.

SFS_Social_animation 3_v3.gif

ONE INTELLIGENT SYSTEM, DESIGNED WITH DIFFERENT USERS AND AUDIENCES IN MIND – LONG RANGE POSSIBILITY WITH INFINITE FLEXIBILITY.