Bloomberg / 

Branding a building

Sir Norman Foster’s new European headquarters for Bloomberg, in the City of London, is a groundbreaking statement in many ways. 

The building branding was born from the architecture – understated, elevated and powerful.

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ONE KEY ARCHITECTURAL FEATURE IS A BRONZE TRIPLE-HELIX RAMP THAT CONNECTS SIX FLOOR AND LETS 4000+ EMPLOYEES TRAVEL FROM THROUGH THE BUILDING’S VERTICAL OPEN SPACES.

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THIS IDENTITY WAS ENGINEERED FOR THE BUILDING LAUNCH, AND AS A BADGE OF MEMBERSHIP FOR ITS INHABITANTS.

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THE BRANDING WAS DESIGNED TO COVER THE FULL SPECTRUM OF MATERIALS – FROM VISITOR WELCOME HANDBOOKS TO HOST STAFF APRONS AND GIANT DIGITAL SCREEN GRAPHICS.