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Bloomberg /
Branding a building
Sir Norman Foster’s new European headquarters for Bloomberg, in the City of London, is a groundbreaking statement in many ways.
The building branding was born from the architecture – understated, elevated and powerful.
This work was developed by Damian at Bloomberg LP.
ONE KEY ARCHITECTURAL FEATURE IS A BRONZE TRIPLE-HELIX RAMP THAT CONNECTS SIX FLOOR AND LETS 4000+ EMPLOYEES TRAVEL FROM THROUGH THE BUILDING’S VERTICAL OPEN SPACES.
THIS IDENTITY WAS ENGINEERED FOR THE BUILDING LAUNCH, AND AS A BADGE OF MEMBERSHIP FOR ITS INHABITANTS.
THE BRANDING WAS DESIGNED TO COVER THE FULL SPECTRUM OF MATERIALS – FROM VISITOR WELCOME HANDBOOKS TO HOST STAFF APRONS AND GIANT DIGITAL SCREEN GRAPHICS.
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